Anna Dircks

Fragrance Copywriter

Services

Great copy doesn’t just sound good… it serves a purpose.

  1. Building trust and relationship with customers.
  2. Converting hesitant browsers into enthusiastic buyers.
  3. Expanding your brand voice, reaching people who will love your product just as much as you do.


Here’s some things I can help you with:

Website Copy

  • Home Pages
  • About Pages
  • Product Descriptions
  • Collection Pages
  • FAQs
  •  Promo and Banner Text

Every brand has a voice. I help you find it, refine it, and carry it consistently across your entire site—so your story never gets lost.

Launch Copy

  • Taglines and Campaign Lines
  • Fragrance Stories
  • Social Media Captions
  • Landing Page Copy

From teaser to post-launch, I shape every word to build anticipation, spark desire, and drive conversions for your next scent drop.

Social Media Posts

  • Instagram Captions
  • Carousel Copy
  • Launch Teasers and Announcements
  •  Campaign Messaging

Short-form content with long-lasting impact. Aligned to your brand voice, built to stop the scroll, and designed to engage.

Email Marketing

  • Teaser and Countdown Sequences
  • Promotional and Sales
  • Product Education
  • Welcome and Onboarding Series
  • Newsletter Content
  • Post-purchase Follow-ups
  • Launch Announcements

From welcome sequences to product launches, I craft emails that speak directly to your audience, drive conversions, and feel like they were written by a real person (because they are).

Blog Posts

  • Ingredient Spotlights
  • How-to Articles
  • Seasonal Scent Roundups
  • Product Education
  • SEO-Driven Content
  • Behind-the-Scenes Articles

Thoughtful, SEO-smart storytelling that builds trust, educates your audience, and positions your fragrance brand as a voice of authority.

Looking for something not listed here? Get in touch—I’d be happy to discuss custom copy solutions for your brand.